Carnival Cruise Line Overhauls Loyalty Program: What VIFP Members Need to Know About Carnival Rewards

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In addition to points, guests will also earn stars to determine their loyalty tier.


In addition to points, guests will also earn stars to determine their loyalty tier. Carnivals rapid growth has prompted the need for a shift in its loyalty program. Carnival Cruise Line is preparing for a major overhaul of its VIFP (Very Important Fun Person) loyalty program, with new changes officially set to take effect on June 1, 2026. Carnival will provide detailed information, tools to track status, point balances and tips to maximize rewards under the new system. As part of the transition to Carnival Rewards launch on June 1, 2026, members existing status will carry over and serve as a new entry point into the program for a two-year period through May 31, 2028. Guests will earn Carnival Reward points as well as status qualifying stars on every eligible Carnival purchase, including cruise fares and onboard purchases. The evolution of our loyalty program to Carnival Rewards represents our commitment to creating more meaningful recognition for our valued guests.
Guests who have earned Red, Blue, Gold, and Platinum status in the VIFP program will automatically be granted the same status in the new Carnival Rewards program starting in June 2026. In the current VIFP system, loyalty status could be maintained for life, but the new program will require guests to requalify every two years to keep their status. Under the new Carnival Rewards program, passengers will earn stars for every dollar spent, whether its on cruise fares, onboard purchases, or even at the casino. Carnival Cruise Line is shaking things up in the world of cruise loyalty with the announcement of a new rewards program, set to launch in June 2026.
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The new program eliminates lifetime loyalty status for all other levels below Diamond, so while members will start out in Carnival Rewards with their current VIFP Club status, they will earn their status in a two-year cycle going forward. For some cruisers, this change means a chance at earning lifetime loyalty status in the Carnival Rewards program. The new program will reward cruisers more for how much money they spend with the cruise line than how much time they spend at sea, which is a drastic shift from traditional cruise loyalty programs. Australian loyalty programs are evolving to meet changing consumer preferences and technological advancements. ItsMy Dans Membershiployalty program provides exclusive perks and discounts and has garnered over 6.2 million members, making it one of the most frequent loyalty programs in Australia.
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